The Neuroscience of Digital Content

Presented by

Dr. Carmen Simon, Chief Science Officer at Corporate Visions

About this talk

Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to your sales reps, your content must be ready for the virtual stage. In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers’ decisions. Specifically, you’ll learn answers to questions like: - What kinds of visuals make your marketing content memorable and actionable? - What needs to change in your slides to work better in virtual presentations? - How do you best present technical content to non-technical audiences? - How do decisions differ after viewing a static e-book vs. participating in a more interactive experience?

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Corporate Visions, Inc. is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: - Make Value Situational by distinguishing between customer acquisition and customer expansion - Make Value Specific by aligning conversations with the Customer Deciding Journey - Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice