Customer Value Conversations

Presented by

Tim Riesterer, Chief Strategy Officer, and Doug Hutton, SVP of Products at Corporate Visions

About this talk

Modern buying and selling behaviors have changed dramatically over the last 30 years. The same approach that may have worked back then just won’t cut it today. Why, then, are so many companies still banking on the same old, outdated processes and methodologies for running opportunities? In this webinar with Tim Riesterer, Chief Strategy Officer, and Doug Hutton, SVP of Products, you’ll discover a new approach to commercial enablement based on how modern buyers frame value and make decisions. You’ll see: - Why the traditional approach to building a sales process doesn’t work. - What needs to change for organizations to adapt to new buying behaviors. - How to build a partnered, precise, and prescriptive commercial enablement strategy.
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Corporate Visions, Inc. is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: - Make Value Situational by distinguishing between customer acquisition and customer expansion - Make Value Specific by aligning conversations with the Customer Deciding Journey - Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice