Made You Look! The Neuroscience of Attention in Virtual Meetings

Presented by

Dr. Carmen Simon, Chief Science Officer of Corporate Visions and B2B DecisionLabs

About this talk

Prominent researchers in neuroscience, economics, and business administration agree on this premise: One of the most important factors for business success is getting others’ attention. Attention paves the way to memory and decision making. But how do you get attention when you’re not in the same room with your buyers? Prior B2B DecisionLabs research demonstrated that the virtual medium is not just viable—it’s preferable compared with hybrid and face to face modalities. In this webinar with Dr. Carmen Simon, Chief Science Officer of Corporate Visions and B2B DecisionLabs, you’ll see results from three new research studies based on the neuroscience of attention in virtual settings. In this session, you’ll get practical answers to questions like: - Which Zoom background keeps your audience more focused? - Does a picture always lead to more attention and memory? - Are extra details detrimental or desirable for sustaining attention during virtual meetings?

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Corporate Visions, Inc. is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: - Make Value Situational by distinguishing between customer acquisition and customer expansion - Make Value Specific by aligning conversations with the Customer Deciding Journey - Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice