No Lead Left Behind: New Data Reveals How Response Times Affect Close Rates

Presented by

Frank Pinder, Principal Field Trial Analyst, B2B DecisionLabs & Stephen Henck, Field Trial Analyst, B2B DecisionLabs

About this talk

Your buyers are digitally savvy, well-informed, and often well into their buying journey before they become an inbound lead. So, when a new prospect decides to contact you, they’ve already started narrowing their options. They’re not just evaluating your solution—they’re also evaluating your competitors’. Whoever reaches that prospect first has the best chance to win the deal. Or do they? New field trial data from B2B DecisionLabs reveals how your response times affect your chances of closing deals. In this webinar with Frank Pinder, Principal Field Trial Analyst, and Stephen Henck, Field Trial Analyst, you’ll get a first look at the results and new insights to increase your speed to lead. Specifically, you’ll see: - Results from a year-long field trial that tracked new opportunities from created to qualified to won. - How to structure sales cadences that improve your sellers’ response times and deliver enough touches to win more meetings. - Where to implement automation rules to route new opportunities and qualify prospects faster and more efficiently.
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Corporate Visions, Inc. is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: - Make Value Situational by distinguishing between customer acquisition and customer expansion - Make Value Specific by aligning conversations with the Customer Deciding Journey - Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice