Content without Borders: How Buyers from Different Countries Handle Complexity

With the growth of a global economy, conducting business across borders is inescapable. And thanks to the wide adoption of virtual selling, addressing a global audience is easier in some regards but harder in others, especially as content is becoming more complex. Therefore, more business professionals are seeking to add international intelligence to their negotiation skills and better understand how people from different cultures process information and, ultimately, make decisions. In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, shares her latest neuroscience research on handling complex content during a virtual sales pitch, while dealing with culturally diverse brains. Sign up to learn practical guidelines for addressing intricate content for international audiences, and find out clear answers to these questions: - How can you resolve deep-seated cultural differences when presenting complex content? - Do some audiences prefer details while others don’t want to “get in the weeds?” - Do people from different countries remember a simple or a complex sales pitch better? - What important elements contribute to processing complex content and making decisions?