How to Capitalize on the C-Suite’s Attention on CS

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Presented by

Michael Harnum, Chief Executive Officer, ESG

About this talk

Many Customer Success leaders spent a good chunk of 2020 attempting to gain executive buy-in; building a business case and preaching from your soapbox about the criticality of Customer Success to the larger organization. This concept could certainly be deemed a major theme of the last year-and-a-half. But once you’ve succeeded in gaining that executive attention (which you hopefully have!), what do you do with it? In this session, ESG CEO Michael Harnum will share an executive perspective on how to take the attentiveness of your own execs and make the most of it. Key takeaways: - Strategies for making the most of the increased attention on CS leaders & departments - How to make requests for CS resources in a manner that is compelling to executives - Tips for playing offense, embracing discomfort, and being resilient and relentless in executive communications and requests

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