The Evolving Role of Strategic IT Leaders | Market Insights Series

Presented by

Susan Smith | Director & Publisher, Market Insights at TechTarget

About this talk

This webinar helps marketing and sales teams understand how CIO roles are changing, what their priorities are for 2021, and how and when to engage IT leaders as part of the buying team. Join Director of Market Insights Susan Smith for an update on the trends that editors are following plus a deep dive into how IT leaders responded to TechTarget’s 2021 IT Priorities and Media Consumption surveys. Tune in for: – Essential go-to-market intelligence to inform your messaging and content development, – Guidance on how to engage active CIO prospects, and – Ideas for refining strategic sales strategies.

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TechTarget's Market Insights Publishers share their unique viewpoints and analyses reviewing B2B enterprise market data and trends.