Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

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Presented by

Susan Smith | Director & Publisher, Market Insights at TechTarget

About this talk

This webinar helps marketing and sales teams understand the behavioral and content consumption preferences of Managed Service Providers (MSPs) across the purchasing lifecycle. Join Director of MSP/Channel Market Insights Susan Smith as she dives deep into TechTarget’s 2021 North American MSP Media Consumption research and delivers essential insight for clients to reach and engage MSPs more effectively. It delivers key buyer intelligence to help prospect companies make more shortlists and accelerate key deals with MSPs: – Learning how and where MSPs conduct pre-purchase research – Understanding specific buying stage content preferences – Identifying buying team makeup as well as key changes in purchase intent and buying behavior over time – Knowing the right time to engage MSPs throughout the purchase cycle

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