Name: Customer-Centric Growth in a Shapeshifting Cybersecurity Market
Start: 2021-08-20T14:30:00Z
End: 2021-08-20T14:30:59.000Z
Location: BrightTALK
Rating: 4

TechTarget's Market Insights Publishers share their unique viewpoints and analyses reviewing B2B enterprise market data and trends.

How will storage and disaster recovery budgets be affected in 2022?

Find out as industry expert and VP of Market Intelligence for TechTarget, Jon Brown, walks you through the latest highlights of the North American IT spending intentions for these markets. If you are a seller of these technologies, listen in and learn:

– How much ransomware protection investments have changed
– Investment plans for NAS in 2022
– Where organizations plan to modernize their infrastructure and why storage performance management will be important in the coming months
– Who is planning to deploy SaaS application backup
– When an organization is more likely to have a disaster recovery as a service project during 2022

Watch the brief video and then book your full run-through of the results by reaching out to Jon at:
– Email: jebrown@techtarget.com
– LinkedIn: linkedin.com/in/jonathanbrown2

Storage & DR Highlights | 2022 TechTarget IT Priorities (North America)

What is motivating data protection, data recovery and cloud storage technology buyers in North America today?

Find out as industry expert and VP of Market Intelligence for TechTarget, Jon Brown, walks you through the latest highlights of the spending intentions for these markets. If you are a seller of these technologies, listen in and learn:

– Why security is coming to the forefront for these buyers
– Where cloud-first organizations are investing 
– Who is more likely to have a data governance, risk & compliance project next year

Watch the brief video and then book your full run-through of the results by reaching out to Jon at:
– Email: jebrown@techtarget.com
– LinkedIn: linkedin.com/in/jonathanbrown2

DR & Cloud Storage Highlights | 2022 TechTarget IT Priorities (North America)

Learn about investment trends among North American cloud and end-user computing technology buyers.

Industry expert and VP of Market Intelligence for TechTarget, Jon Brown, walks you through the latest results of the spending intentions for these markets. If you are a seller of these technologies, listen in and learn:

– Where budgets are up for 2022
– Why cloud computing and end user computing both became much more important for the future
– What a cloud-first organization is and what they are buying

Watch the brief video and then book your full run-through of the results by reaching out to Jon at:
– Email: jebrown@techtarget.com
– LinkedIn: linkedin.com/in/jonathanbrown2

Cloud & EUC Highlights | 2022 TechTarget IT Priorities (North America)

Be the first to learn about planned investments and motivators for North American technology purchases in 2022!

TechTarget’s VP of Market Intelligence, Jon Brown, reveals insight from technology buyers who participated in TechTarget’s 2022 IT Priorities Survey. 
If you are a B2B seller and looking to understand buyer investment areas to help you plan for the year ahead, listen in and learn:

– Why security is now everyone’s job and what that means for technology marketers
– Why cloud first organizations have the most aggressive IT spending plans for 2022
– Where “future of work” investments are being made in a new hybrid work era
– Who has plans to leverage managed service providers
– How budgets are changing
– Where automation and cloud are impacting purchases

Watch the brief video and then book your full run-through of the results by reaching out to Jon at:
– Email: jebrown@techtarget.com
– LinkedIn: linkedin.com/in/jonathanbrown2

General Highlights | 2022 TechTarget IT Priorities (North America)

This webinar provides technology purchasing insights for marketers and sellers from the early results of TechTarget's 2022 IT Priorities survey.


VP of Market Insights/Publisher Jon Brown reviews:

- How infrastructure purchasing plans are changing
- Where our audience will focus their data center and compute investments
- Which technologies had a boost in 2020 and whether that will continue
- How to leverage these insights.


Director of Market Insights/Publisher Susan Smith adds the channel perspective from our latest MSP Pulse survey, including:

- How managed service provider priorities compare to the IT Priorities data
- Why marketers and sellers should care

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

This webinar helps marketing and sales teams get actionable insight into research activity, purchasing trends and adoption of data science in today’s market.

Join VP of Market Insights Eileen Corrigan, as she dives deep into TechTarget’s 2020/21 Data Science Survey to get essential go-to-market intelligence to drive message and content development, generate demand and refine sales strategies with data science teams and stakeholders.

Tune in to get inside intelligence on:

– Data science stakeholders and org structures
– Key focus areas and decision-making priorities for data science teams
– Top data science drivers and barriers
– The role of AI and Machine Learning in data science

The State of Data Science in 2021

This webinar helps marketing and sales teams get actionable insight into the research trends and purchasing preferences of buying teams in the customer experience (CX) market.

Join VP of Market Insights Stephanie Corby as she dives deep into TechTarget’s 2021 Customer Experience Buying Survey, sharing essential go-to-market intelligence on how to drive message and content development, generate and engage active demand and refine sales strategies.

Tune in to get the inside intelligence on:

– Who the key buyers of CX technology are
– The central components driving B2B CX strategies
– Potential barriers to CX success
– Key CX priorities by company size

The State of Customer Experience in 2021

This webinar helps marketing and sales teams understand the behavioral and content consumption preferences of Managed Service Providers (MSPs) across the purchasing lifecycle.

Join Director of MSP/Channel Market Insights Susan Smith as she dives deep into TechTarget’s 2021 North American MSP Media Consumption research and delivers essential insight for clients to reach and engage MSPs more effectively.

It delivers key buyer intelligence to help prospect companies make more shortlists and accelerate key deals with MSPs:

– Learning how and where MSPs conduct pre-purchase research
– Understanding specific buying stage content preferences
– Identifying buying team makeup as well as key changes in purchase intent and buying behavior over time
– Knowing the right time to engage MSPs throughout the purchase cycle

Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

This brief webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations.

Join VP/Publisher of Market Insights, Eileen Corrigan as she explores TechTarget’s latest DevOps Adoption Trends Pulse Survey.

Attendees will gain insight into what’s on the minds of Software Development and IT Operations teams as they continue to adopt DevOps methodologies to support the increasing demand for modern, high-quality custom-built software.

2021 DevOps Pulse Survey Results

For the hundreds of software marketers and product management of application and systems management solutions, “Systems Management Buyer Insights” quickly quantifies the major shifts impacting the systems management buying team now. 

Unlike survey-based research, this activity-based approach gives much clearer insight of how AI, automation, hybrid cloud, remote work, edge computing, and enhanced security impact this very specific group of solutions buyers and how they are responding. 

You will also learn why your content & messaging may need updating. Systems Management marketers that skip this session will be at a disadvantage  in 2021-22.

For Systems Management Marketers: Useful Insights for 2022 Planning

This webinar helps marketing and sales teams understand how CIO roles are changing, what their priorities are for 2021, and how and when to engage IT leaders as part of the buying team.

Join Director of Market Insights Susan Smith for an update on the trends that SearchCIO.com editors are following plus a deep dive into how IT leaders responded to TechTarget’s 2021 IT Priorities and Media Consumption surveys. Tune in for:

– Essential go-to-market intelligence to inform your messaging and content development,
– Guidance on how to engage active CIO prospects, and
– Ideas for refining strategic sales strategies.

The Evolving Role of Strategic IT Leaders | Market Insights Series

Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder.

Today’s CRO’s & CMO’s know more customer-centric approaches are essential for retention and growth, requiring vendors look externally and internally to put themselves in the seat of the buyer.

Learn the key change drivers impacting cybersecurity vendors today and the importance of market proximity to inform sales and marketing actions. Regardless of your stage of growth or size, hear how to tune your marketing and sales efforts to turn today’s shape-shifting landscape into substantial opportunity

Customer-Centric Growth in a Shapeshifting Cybersecurity Market

B2B Marketing

Content Marketing

Customer Marketing

Cyber Security

Demand Generation

growth marketing

Marketing Analytics

Marketing and Sales Alignment

marketing insights

Security

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Customer-Centric Growth in a Shapeshifting Cybersecurity Market

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