Customer-Centric Growth in a Shapeshifting Cybersecurity Market

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Presented by

Dara Such | VP, Market & Digital Strategy, and Eileen Corrigan | VP & Publisher, Market Insights

About this talk

Responding to changing B2B buyer preferences and expanding buying groups is challenging. Doing that while the cybersecurity market is simultaneously growing & consolidating is even harder. Today’s CRO’s & CMO’s know more customer-centric approaches are essential for retention and growth, requiring vendors look externally and internally to put themselves in the seat of the buyer. Learn the key change drivers impacting cybersecurity vendors today and the importance of market proximity to inform sales and marketing actions. Regardless of your stage of growth or size, hear how to tune your marketing and sales efforts to turn today’s shape-shifting landscape into substantial opportunity

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