The Ultimate B2B Strategic Advantage: Intent Data to Drive Your GTM Motion

Presented by

Matt Heinz, President of Heinz Marketing & Sean Bartlett, Senior Sales Manager, ZoomInfo

About this talk

Your buyers are out there right now, hunting for a solution to a problem you can solve. They’re searching online, reading content, and comparing options to relieve their pain. But they’re not asking your sales team for help. In fact, the average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. If you’re a marketing or sales professional and you find yourself asking, “How do I get ahead of this process?” or “What other ways I can make our sales team more efficient to get better results?” Join our upcoming webinar with expert Matt Heinz as we take a dive into the importance of data-driven go-to-market strategy and it can pave the way for your buyers to become customers. The more data-driven your go-to-market strategy is, the easier it is to track success. This webinar can be a major strategic advantage for your company, you’ll learn: - How data can inform and accelerate revenue generation within your GTM motions? - What types of data allow you to go after that total addressable market efficiently. - How to harness and automate the power of market and sales intelligence

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