Tips and Trends on the State of Sales Cold Emails

Presented by

Mark Marcelletti, CEO of 7 Figure Automation and David Dulany, Tenbound

About this talk

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. As sales engagement platforms hit the mainstream market, more salespeople are sending automated emails that offer no value. The majority of these emails aren’t personalized or relevant. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference. Join our webinar with partners from 7Figure Automation and Tenbound as experts discuss tips and trends from the results of 7 Figure Automation’s “State of Cold Emails” survey. The right email approach is critical to cutting through the noise — and getting your foot in the door with your next buyer. - What types of emails get attention, replies, deleted or marked as spam. - What compels most survey respondents to schedule a meeting with a salesperson via cold email. - How to build effective cold email templates that will get your foot in the door.

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