Unlock the Secret of Account-Based Experience (ABX)

Presented by

Adam Silverman, Director of Demand Generation and Hussam AlMukhtar, Senior Director of Strategic Marketing at ZoomInfo

About this talk

When it comes to account-based marketing (ABM), timing is everything. Many companies use an ABM strategy and know how to target the whole buying team. But if they make contact at the wrong time, the buyer’s resistance barriers fly up, locking them out. That’s where account-based experience (ABX) comes in. An ABX approach creates opportunities to identify the perfect time to engage the buying committee with the right message. If you’re looking to build trust with prospects and customers, and demystify the rules of engagement, you need an ABX strategy. Join our next webinar with ABX experts Hussam AlMukhtar and Adam Silverman as they share tips, tricks, and best practices for developing an account-based-experience strategy that converts more buyers into delighted long-term customers. Your ABX webinar takeaways include how to: - Align your marketing, sales, and customer success teams to create a top-level buyer experience. - Uncover the buying committee and build out your ideal customer profile (ICP). - Map your account’s customer journey (and why it matters). - Personalize your outreach and make contact at the perfect time, every time. Register now!

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