ZoomInfo, Mitchell Hanson, Director of Demand Generation Act-On, Andy Rice, Director of Demand Generation
Is your 2022 demand gen strategy solid or shakey?
A successful demand generation strategy ensures that more best-fit customers connect with your campaign offers throughout the buying journey, to the point of purchase and beyond.
But, how do you galvanize current and new campaigns to qualify more leads and increase your bottom line?
You build your strategy on a solid data foundation.
Tune into our next webinar with demand generation experts Mitchell Hanson and Andy Rice as they share proven tactics for developing a data-based B2B demand generation strategy that keeps the MQLs rolling through your funnel.
Your marketing webinar takeaways include how to:
- Hit MQL targets using the 5 C’s of data quality
- Analyze campaign performance to know what’s working and improve what’s not
- Avoid the most common pitfalls in data-driven marketing
- Engage high-value prospects and keep them moving through the marketing funnel
- Choose the most click-worthy content for every demand gen campaign
Don’t miss this opportunity to kick off 2022 with a solid, ready-to-go demand gen strategy.