Why Top CIOs rely on Go-to-Market Intelligence to Drive Revenue

Presented by

Chetna Mahajan, CIO at ZoomInfo, Praniti Lakhwara, CIO at Zscaler, Anisha Vaswani CIO at Toast, and Bryan Wise, CIO at GitLab

About this talk

96% of CIOs report that their role is expanding beyond traditional IT responsibilities. The CIO’s job requires more than just keeping the lights on, reducing risk, and ensuring efficiency. In the age of data, artificial intelligence, machine learning and innovation, the IT department is your organization’s critical partner for business strategy and revenue growth. And high-performance go-to-market intelligence is the essential conduit for powering go-to market functions — from building account intelligence to reaching the right customer at the right time. Please join us for an exclusive CIO panel discussion with IT leaders from ZoomInfo, Zscaler, GitLab, and Toast, as they share insights for building a successful data-driven go-to-market strategy. Your webinar topics and takeaways include: - How the pandemic super-charged IT’s transformational role - How data-driven insights and a well articulated data strategy are essential for go-to-market success - Data challenges businesses must overcome for success (e.g., data quality, access and data orchestration) - How your IT org can accelerate business growth by collaborating with internal business stakeholders and external service providers
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