Jeb Blount, Author & CEO of Sales Gravy and Will Frattini, Sales Director, ZoomInfo
One of the biggest fears of a salesperson is delivering a price increase. Is there a right or best time to approach a customer with a price increase? Should it be at renewal time? Will this hurt my relationship with the customer and ultimately retention?
While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. Then throw a price increase into the conversation and watch the fear and anxiety rise in salespeople.
However, successfully navigating a price increase is the single greatest growth and profit improvement opportunity for B2B companies.
Join our upcoming webinar with Jeb Blount, CEO & Founder of Sales Gravy and best-selling author with his newest book releasing in June 2023, Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. During the webinar, Jeb along with Will Frattini, Sales Director at ZoomInfo will help salespeople build confidence in their ability to successfully engage customers in price increase conversations.
During this webinar you will learn:
- How to navigate multiple price increase scenarios and what is the correct messaging/language to use.
- What red flags salespeople should be ready before renewal to know if their customer relationship is at risk.
- How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors.
- How to negotiate profitable outcomes with high-risk profile accounts.
And much, much more! This is a great program to invite your sales colleagues to join you.
Can't attend? Sign up and we'll send you the recording!