Allyson Havener, VP of Marketing at TrustRadius and Jeff Coveney, CMO at Digital Pi
Where are you on traditional demand gen versus ABM?
In the past few years we’ve seen a shift towards ABM. In fact, according to HubSpot, 70% of marketers report using ABM, up 15% from 2020. And for good reason — 76% of B2B marketers agree that ABM delivers a higher ROI than other marketing activities. But doesn’t ABM require piecing together multiple solutions and products to ensure the program works?
The best B2B marketers blend both ABM and demand gen programs. The result? Increased growth and ROI from the right leads
The good news is that teams, including small teams, can blend ABM and demand gen without overstuffing their tech stack, paving the way for successful marketing campaigns and major growth.
Join our panel of senior marketing experts as they break down the ABM-demand-gen framework and share their proven tactics and success stories for building a profitable ABM and demand gen strategy.
Your key takeaways from this B2B Marketing webinar include how to:
- Know when to choose ABM over traditional demand generation
- Get sales and marketing alignment with your demand gen and ABM initiatives
- Rework your existing MarTech for ABM
- Take the guesswork out of choosing the right intent data
Can't make it? Sign up and you'll get the recording after!