ZoomInfo's Mitchell Hanson, Sr. Director of Demand Gen, Lauren McHugh Sr. Product Marketing Mgr
Executing a holistic full-funnel marketing strategy begins with knowing who you are trying to reach and where they fit in the funnel. In order to do this effectively, you need the right data at just the right time. But let’s face it, being data-driven is only good if your data is accurate.
According to 43% of sales and marketing professionals, one of the biggest challenges when it comes to aligning sales and marketing is the “lack of accurate/shared data on target accounts and prospects.”
If you are looking to hyper-target business professionals at scale, engage prospects early in the buying journey, and provide cleaner data for a better pipeline you need a data-driven marketing solution. That’s where MarketingOS comes in – a new data intelligence platform made for Demand Gen marketers like you.
Join ZoomInfo experts as they walk through real scenarios they face as demand generation marketers and how MarketingOS, the newest solution from ZoomInfo, empowers them by harnessing the power of accurate data and predictive analytics to reach and engage new audiences at every phase of the funnel at the right moment.
In this webinar, you’ll learn:
- Target the right audience and companies ensuring budgets are optimized
- Quickly launch and manage campaigns across digital channels
- Trigger campaigns off multiple signals
- What metrics to track throughout your campaign and buyer journey mapping.
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