The Power of Niche Marketing

Presented by

Marketing experts from Act-On and ZoomInfo

About this talk

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert. Marketing experts from Act-On and ZoomInfo will show you real-world applications on how to: - Create a niche marketing strategy that’s easy to build, personalize, and scale - Untangle the challenges around marketing segmentation - Reach your target segments using micro-level data points - Execute and evaluate your plan using go-to marketing tools

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