How to Fail-Proof Your Sales and Marketing Alignment

Presented by

Abby Orlosky, Kronologic Matthew Albano, ZoomInfo

About this talk

Check this out, companies with strong sales and marketing alignment achieve a 20% annual growth rate. Whether you're in the throws of "right sizing" or growing, getting sales and marketing alignment airtight is more important than ever to survive and thrive. ZoomInfo is teaming up with Kronologic to break down the tips and tricks to create true marketing and sales alignment. Your takeaways will be: - Discover new ways to think about your revenue cycle - Re-evaluate sales engagement at each stage of the buyer's journey - How and when to use automation to drive more lead conversion

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