The CEO's Perspective: A CMO Masterclass on Driving and Expanding Business

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Presented by

Henry Schuck, CEO & Co-Founder of ZoomInfo

About this talk

B2B marketers have seen their fair share of change in the last 24 months. A global pandemic, the move to a digital-first world, changing buyer behaviors, and pressing macroeconomic conditions are just a few of the challenges they are facing today. What do you need to be focused on in today’s ever-changing, buyer-centric market and how can your teams continue to propel your business forward? Join ZoomInfo CEO, Henry Schuck and Integrate CEO, Jeremy Bloom for a candid conversation that will help you unlock more value from your business. In this fireside chat, these industry leaders will share actionable tips and strategies on: What separates successful marketing teams right now from those that are struggling? What does success look like for a customer-centric marketing approach? What marketing strategies are supporting the success of converting to a digital-first world? What top topics of conversation are on the table right now among CEOs, CMOs, and the Board? How to break down barriers in new or emerging markets to find, engage, and keep your next best customer.

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