Turn-Up in a Downturn: How Marketing Teams Can Succeed During an Economic Change
ZoomInfo & Act-On
About this talk
In today’s economic uncertainty, many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it. In fact, Gartner reported that more than 60% of respondents plan to cut Martech budgets, while another 35% are planning massive stack overhauls.