How Top Sellers Execute Bulletproof GTM Planning with Their Marketing Team

Presented by

Calen Holbrooks VP, Integrated & Partner Marketing & Andrew Riesenfeld SVP, Business Development at ZoomInfo

About this talk

Nothing sells better than when sales and marketing work together. Want easier ways to loop in your partners on your marketing team? Learn the cheat codes in this live episode of Sell Better. What You'll Learn: How to identify and pursue shared marketing and sales goals Working with marketing to laser-focus on ideal customer personas How to improve the sales and marketing feedback loop for more effective communication

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