Seller Psychology: How To Create Relevant Sales Conversations that Convert

Presented by

Gerry Casaletto Director, Sales Development & Lead Gen, Reveneer & Zack Thomson Director, Sales Development, ZoomInfo

About this talk

Today’s buyers are busier than ever before, and their attention span is shrinking. In fact, Microsoft found from a recent study that humans have the attention span of a goldfish. Which is a mere eight seconds (and counting)…   Since eight seconds is short-lived, sellers only have a fraction of time to stir-up curiosity. But by using personalized, relevant prospecting techniques, sellers can cut through the noise and get to the heart of what their buyers care about. But too often, sellers of every caliber aren’t really sure how to effectively use these techniques.  Join us alongside our partner, Reveneer, on February 15th, as we’ll dive into how you can create relevant sales conversations, stand out from the prospecting crowd, and stay top-of-mind in a busy market.  You’ll learn: Proven tips and tricks to quickly capture and hold your prospect’s attention across channels The differences between personalization and relevance and why it matters  Where relevance comes into play across the sales cycle and how to use it  Ways to go beyond traditional personalization techniques to engage prospects
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