The Great Shift to Streaming and How to Win On Connected TV

Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences are cord-cutting and adopting ad-supported streaming platforms due to their premium content offerings, flexible viewing options and lower subscription costs. Many advertisers are excited at the prospect of reaching their audiences through Connected TV, yet still haven’t moved their media budgets to maximize the opportunity. Join Jake Richardson, Senior Manager, Strategic Partnerships from The Trade Desk and Brian Kroll, VP of Sales and Strategic Accounts from Adtaxi as they discuss why this opportunity shouldn’t be overlooked for your brand as well as optimization strategies that increase performance and reduce wasted ad spend. Learn more about: Recent shifts in streaming consumption and their long-term effects on the market How to implement CTV strategies that drive consumer actions Ways to measure conversions to give you the confidence in your CTV marketing strategy