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Making a Video Strategy That Doesn’t Get Skipped

Video has become a necessity across digital platforms. As audiences have increased access to information and decreased attention spans, brands must accelerate their adoption of video ads to better resonate with consumers. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales.

In the webinar you’ll learn about:

-How the market has embraced digital video and utilized it across platforms
-Finding and activating your ideal audience throughout the funnel
-Identifying the platforms that best align with and influence your audience
-Measuring and attributing success when videos are rarely clicked
Recorded Sep 20 2021 24 mins
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Presented by
Lindsy O'Connor
Presentation preview: Making a Video Strategy That Doesn’t Get Skipped

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  • Making a Video Strategy That Doesn’t Get Skipped Recorded: Sep 20 2021 24 mins
    Lindsy O'Connor
    Video has become a necessity across digital platforms. As audiences have increased access to information and decreased attention spans, brands must accelerate their adoption of video ads to better resonate with consumers. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales.

    In the webinar you’ll learn about:

    -How the market has embraced digital video and utilized it across platforms
    -Finding and activating your ideal audience throughout the funnel
    -Identifying the platforms that best align with and influence your audience
    -Measuring and attributing success when videos are rarely clicked
  • The Great Shift to Streaming and How to Win On Connected TV Recorded: Aug 17 2021 45 mins
    Jake Richardson, Sr. Manager, Strategic Partnerships, The Trade Desk & Brian Kroll, VP of Sales & Strategic Accounts, Adtaxi
    Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences are cord-cutting and adopting ad-supported streaming platforms due to their premium content offerings, flexible viewing options and lower subscription costs. Many advertisers are excited at the prospect of reaching their audiences through Connected TV, yet still haven’t moved their media budgets to maximize the opportunity.

    Join Jake Richardson, Senior Manager, Strategic Partnerships from The Trade Desk and Brian Kroll, VP of Sales and Strategic Accounts from Adtaxi as they discuss why this opportunity shouldn’t be overlooked for your brand as well as optimization strategies that increase performance and reduce wasted ad spend.

    Learn more about:
    Recent shifts in streaming consumption and their long-term effects on the market
    How to implement CTV strategies that drive consumer actions
    Ways to measure conversions to give you the confidence in your CTV marketing strategy
Educating marketers on digital strategies for engagement & conversions
Welcome to Adtaxi. We are a digital marketing organization that leverages people and technology to help solve complex marketing challenges with custom, performance-driven solutions. We have experience working with clients across industries throughout the U.S. We offer a full range of products, platforms, and strategies to drive consumer traffic to your website and generate high value leads, resulting in increased revenue and profit for your business.

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  • Title: Making a Video Strategy That Doesn’t Get Skipped
  • Live at: Sep 20 2021 6:27 pm
  • Presented by: Lindsy O'Connor
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