Name: The Future of Analytics, Measurement, and Attribution is Closer Than You Think
Start: 2023-02-28T17:00:00Z
End: 2023-02-28T17:00:39.000Z
Location: BrightTALK
Rating: 4.9

Welcome to Adtaxi. We are a digital marketing organization that leverages people and technology to help solve complex marketing challenges with custom, performance-driven solutions. We have experience working with clients across industries throughout the U.S. We offer a full range of products, platforms, and strategies to drive consumer traffic to your website and generate high value leads, resulting in increased revenue and profit for your business.

Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging.  

With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on.

Key Takeaways:

How to use programmatic to overcome the complexities of the current digital marketing landscape.
How advanced targeting techniques can maximize reach and engagement. 
How evolving programmatic integrations can blend seamlessly into your existing marketing strategy.

The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic

With the future of retail and the elimination of third-party cookies, how can marketers maneuver successfully now and as we look ahead to 2023? As digital is the key to the future of retail, tapping into a more diversified digital marketing strategy is critical to helping your brand stay relevant, measure success, and overcome the upcoming privacy changes.   

Watch this webinar to learn more about:
-Diversifying your digital market blueprint to create the perfect customer journey roadmap to drive sales
-How to overcome the challenges of upcoming privacy changes for retail success
-Digital strategies to keep your brand relevant and measure your success

The Future of Retail

Job opportunities are at a record high, but companies are still having trouble filling open positions. To be successful, you need to create a strategy that gets results. We’ll share insights and tactics that you can use right now to break through the crowd and recruit the talent your business needs. Webinar highlights include:

The current state of recruitment
Tactics for attracting talent
Communication strategies
Keys to creating the right media mix
Presented by James Zaccariello, Adtaxi's Regional Director Of Business Development and Lindsy O'Connor, Adtaxi's Senior Sales Director

Recruitment in a Crowded Market

Get more from your social media presence by converting your most engaging posts into social display advertising that runs across the open internet.  Social display ads help you leverage your brand’s best content in a familiar format resulting in improved performance in each stage of the customer journey.  In this brief webinar, you'll learn:  How Social Display Ads are created Key advantages to using Social Display Why Social Display Now?

The Power of Social Display: How to Get More Out of your Social Presence

Is your marketing holiday ready? Watch our latest webinar to learn how retailers of all sizes can make this season shiny and bright.

Light Up Your Digital Marketing This Holiday Season

Video has become a necessity across digital platforms. As audiences have increased access to information and decreased attention spans, brands must accelerate their adoption of video ads to better resonate with consumers. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales. 

In the webinar you’ll learn about:

-How the market has embraced digital video and utilized it across platforms
-Finding and activating your ideal audience throughout the funnel
-Identifying the platforms that best align with and influence your audience
-Measuring and attributing success when videos are rarely clicked

Making a Video Strategy That Doesn’t Get Skipped

Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences are cord-cutting and adopting ad-supported streaming platforms due to their premium content offerings, flexible viewing options and lower subscription costs. Many advertisers are excited at the prospect of reaching their audiences through Connected TV, yet still haven’t moved their media budgets to maximize the opportunity.
 
Join Jake Richardson, Senior Manager, Strategic Partnerships from The Trade Desk and Brian Kroll, VP of Sales and Strategic Accounts from Adtaxi as they discuss why this opportunity shouldn’t be overlooked for your brand as well as optimization strategies that increase performance and reduce wasted ad spend. 
 
Learn more about:
Recent shifts in streaming consumption and their long-term effects on the market
How to implement CTV strategies that drive consumer actions 
Ways to measure conversions to give you the confidence in your CTV marketing strategy

The Great Shift to Streaming and How to Win On Connected TV

The digital marketing world is changing, fast, and if you’re not taking immediate steps today in regard to analytics and measurement, you’re going to quickly fall behind your competitors. Watch this on-demand webinar for expert analysis and strategies to help you prepare for GA4 as well as insight into trends in measurement, tracking, and media-mix modeling for digital marketing conversions.
In this on-demand webinar, you will learn more about: 

Google’s transition from UA to GA4 and the critical differences in how these technologies will measure your website traffic and other improvements.
The “cookie-less future” and how ad platforms are working towards strengthening attribution in a world without cookies tracking performance.
How media-mix modeling is evolving to account for a cookieless and privacy-first ecosystem.

The Future of Analytics, Measurement, and Attribution is Closer Than You Think

Data Analytics

Measurement

Attribution

Digital Marketing

Digital Performance

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

The Future of Analytics, Measurement, and Attribution is Closer Than You Think

Presented by

About this talk

More from this channel