Luxury brands have embraced modern channels such as Social, Messaging and Apps since the very beginning and they have adapted their strategy to a changing world. 2020 opened a new chapter in the adaptation process of luxury brands businesses.
With the closure of physical retail shops due to the Covid19 pandemic, luxury brands had to move away from in-store businesses to become digital brands selling online. Moreover, the expansion of the luxury market to the east of asia and the growing appetite of the hyper-connected millennial generation for buying luxury goods have definitely turned luxury brands into digital brands.
During this 40 min panel discussion webinar composed of Sprinklr luxury customers moderated by Grad Conn, Chief experience Officer Sprinklr, we will learn how luxury brands try to meet the new expectations of their evolving customer base.