How luxury brands leverage digital channels to better engage

Presented by

Grad Conn: CXO, Maria von Scheel-Plessen: Head of Media, Sharannath Mohanram: Global Head of Social Media

About this talk

Luxury brands have embraced modern channels such as Social, Messaging and Apps since the very beginning and they have adapted their strategy to a changing world. 2020 opened a new chapter in the adaptation process of luxury brands businesses. With the closure of physical retail shops due to the Covid19 pandemic, luxury brands had to move away from in-store businesses to become digital brands selling online. Moreover, the expansion of the luxury market to the east of asia and the growing appetite of the hyper-connected millennial generation for buying luxury goods have definitely turned luxury brands into digital brands. During this 40 min panel discussion webinar composed of Sprinklr luxury customers moderated by Grad Conn, Chief experience Officer Sprinklr, we will learn how luxury brands try to meet the new expectations of their evolving customer base.

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As the only unified customer experience management platform (Unified-CXM), Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels — using industry-leading AI to create insight-driven strategies and better customer experiences. This BrightTalk channel has been set up to share brand innovation, thought leadership and useful insights regarding CXM and related topics.