Navigating next-gen marketing: more channels, changing data, more expectations

Presented by

Paul Herman, Senior Vice President, Global Digital Transformation Services, Sprinklr

About this talk

It’s not easy working in marketing today. Whether you’re a VP of Media, a Research Analyst, or a Brand Marketer, we are all operating with a greater deal of complexity: more tasks to do, more people to interact with, more channels to manage and more KPIs to meet; not to mention a turbulent economy. In this session learn how companies like Nike, Siemens, and Microsoft make world-class marketing executions become the norm as they:   By the end of this session, you will know: - listen to lead – data-driven marketing in a consumer-driven world - create to desire –  personalized content and optimized advertising - know to inspire – global leadership and local delivery, and - grow to delight – customer communities and conversational commerce

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As the only unified customer experience management platform (Unified-CXM), Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels — using industry-leading AI to create insight-driven strategies and better customer experiences. This BrightTalk channel has been set up to share brand innovation, thought leadership and useful insights regarding CXM and related topics.