The Evolution of AI in Contact Centers: The New Rulebook to Elevate CX

Presented by

Nafis Hasan (Senior Director - Product Management, Sprinklr) and Brian Cantor (Principal Analyst, CCW Digital)

About this talk

Customer expectations are rising. Boosting agent productivity and crafting unforgettable customer experiences is a must. If you want to become the best in your niche, figuring out what AI and Generative AI can do for your teams is non-negotiable. Your journey to success begins with understanding key CX trends, staying ahead of shifting customer expectations, dismantling agent experience obstacles and focusing on the most impactful AI use cases. This webinar is your guide to making it happen. In this session, we cover: 1 - The new rulebook for empowering agents to wow customers in the age of AI 2 - Four trends transforming the CX landscape 3 - AI’s role in eliminating key sources of effort and frustration in your customer and employee experiences 4 - Keys to delivering personalized, proactive experiences at scale

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As the only unified customer experience management platform (Unified-CXM), Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels — using industry-leading AI to create insight-driven strategies and better customer experiences. This BrightTalk channel has been set up to share brand innovation, thought leadership and useful insights regarding CXM and related topics.