Beyond Reactive Support: How to unlock the future of intelligent interactions

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Presented by

Christie Fitzgerald (Director, Solutions Consultancy, Sprinklr) and Brian Cantor (Principal Analyst, CCW Digital)

About this talk

"Reacting" to customer issues in today's customer experience landscape, simply isn't enough. Today, customers expect instant recognition, accurate anticipation of needs, and proactive value at every touchpoint. Teams who are able to measure 100% of their customer interactions have a much better picture of their customer experience and can drive meaningful change. The technology to make this shift is now a reality. In this session, you will hear real customer stories on how customer service and contact center leaders transformed the aspiration of a proactive customer experience into a reality. Our speakers delve into research, best practices, and unveil the potential of AI to unlock predictive customer intelligence. Key topics include: 1 - Research on new customer expectations for 2024. 2 - Strategies for transitioning from a reactive to a proactive customer contact approach. 3 - Common pitfalls to avoid when pursuing AI and conversational intelligence initiatives. 4 - Empowering agents to forge personalized and meaningful connections. 5 - Real-world success stories showcasing AI-driven solutions that amplify customer satisfaction and loyalty.
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As the only unified customer experience management platform (Unified-CXM), Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels — using industry-leading AI to create insight-driven strategies and better customer experiences. This BrightTalk channel has been set up to share brand innovation, thought leadership and useful insights regarding CXM and related topics.