Exploring Digital Platforms & MACH Architectures Series: Episode 1

Presented by

Steve Shaw, Technical Director at Kin + Carta and Andrew Kumar, Director of Platform Strategy at Contentful

About this talk

Global Marketing & Localization with Contentful & Kin + Carta At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Steve Shaw, Technical Director at Kin + Carta, as he discusses how the customer journey starts with global marketing and localization. Specifically, learn more about: • How organizations have seen digital demand reach new levels and those able to respond are capitalizing on new and emerging markets • The importance of clear governance and workflows when dealing with multilingual content • Using Contentful to support working cross-functionally in an organization in order to streamline content authoring

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Contentful helps digital teams assemble content and deliver experiences, faster. We offer an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale. Check out our channel to learn more!