Exploring Digital Platforms & MACH Architectures Series: Episode 1

Global Marketing & Localization with Contentful & Kin + Carta At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Steve Shaw, Technical Director at Kin + Carta, as he discusses how the customer journey starts with global marketing and localization. Specifically, learn more about: • How organizations have seen digital demand reach new levels and those able to respond are capitalizing on new and emerging markets • The importance of clear governance and workflows when dealing with multilingual content • Using Contentful to support working cross-functionally in an organization in order to streamline content authoring