Exploring Digital Platforms & MACH Architectures Series: Episode 2

Global Marketing & Localization with Contentful & EPAM At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Roberto Carrera, Senior Solutions Architect and Uday Lakkoju, Strategic Alliances and Partnerships Manager, from EPAM as they discuss how the customer journey starts with global marketing and localization. Specifically, learn more about: • How to enable better customer experience and enhance customer interaction across different touch points, without lengthy development periods • How composable architectures can speed up the transformations of the business faster than the traditional monolith platforms • How Contentful can help organizations manage workflows effectively across global teams to encourage collaboration and speed to local markets