Exploring Digital Platforms & MACH Architectures Series: Episode 3

Global Marketing & Localization with Contentful & Havas CX At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Ben Switzer, Chief Technology Officer at Havas CX as he discusses how the customer journey starts with global marketing and localization. Specifically, learn more about: • The importance of being agile and flexible to help organizations pivot to stay in sync with events and changes in the world • How composable solutions can bring in new capabilities, streamline work, and enable remote teams to build better digital experiences for an organization’s customers • Using Contentful and a digital-first approach can allow an organization to reach new customers in new markets