Knowledge Base with Contentful & VShift
At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.
During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges.
In this episode, join Eric Feige, Manager Director, Strategy at VShift as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about:
• How knowledge bases help to accelerate value that is delivered to the marketplace
• How digital platforms/MACH architecture can help make sure that knowledge is shared quickly, applied in the marketplace, and that value is brought to employees
• The importance of a resiliency strategy above and beyond just digital transformation