Exploring Digital Platforms & MACH Architectures Series: Episode 8

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Presented by

Eric Feige, Manager Director, Strategy at VShift and Andrew Kumar, Director of Platform Strategy at Contentful

About this talk

Knowledge Base with Contentful & VShift At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Eric Feige, Manager Director, Strategy at VShift as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: • How knowledge bases help to accelerate value that is delivered to the marketplace • How digital platforms/MACH architecture can help make sure that knowledge is shared quickly, applied in the marketplace, and that value is brought to employees • The importance of a resiliency strategy above and beyond just digital transformation

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Contentful helps digital teams assemble content and deliver experiences, faster. We offer an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale. Check out our channel to learn more!