Exploring Digital Platforms & MACH Architectures Series: Episode 9

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Presented by

Gavin Estey, Technical Director at Appnovation and Andrew Kumar, Director of Platform Strategy at Contentful

About this talk

Knowledge Base with Contentful & Appnovation At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Gavin Estey, Technical Director at Appnovation as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: • How self-serve knowledge base fits into a bigger digital transformation • How Contentful can support a move to scale and increase velocity to extract more value from content and get content live faster • The importance of “de-silofication” to get information in knowledge bases in a useful way for a better customer experience

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Contentful helps digital teams assemble content and deliver experiences, faster. We offer an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale. Check out our channel to learn more!