Exploring Digital Platforms & MACH Architectures Series: Episode 10

Knowledge Base with Contentful & Phase2 At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Terry Stephenson, Managing Director, Commercial at Phase2 as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: • How a centralized knowledge base can help rapidly growing companies deliver higher value content faster • How using a headless, microservices oriented web architecture can provide flexibility for content, communication, and connectivity of different systems to scale quickly • The importance of investing in systems that allow companies to use knowledge bases to provide localized, integrated content to customers for a frictionless experience