Exploring Digital Platforms & MACH Architectures Series: Episode 7

Presented by

Johan Liljeros, Sr Commerce Advisor & GM North America at Avensia and Andrew Kumar, Dir of Platform Strategy at Contentful

About this talk

Agile Ecommerce with Contentful & Avensia At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. In this episode, join Johan Liljeros, Senior Commerce Advisor & GM North America at Avensia, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: • How composable commerce can help companies remain agile when keeping up with customer expectation, adjusting to new business models, or entering new markets • How headless technology/composable stack can be available to and help any company, not just tech savvy businesses • The importance of creating content in a channel agnostic way so companies can be prepared for the future
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Contentful helps digital teams assemble content and deliver experiences, faster. We offer an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale. Check out our channel to learn more!