Name: Exploring Digital Platforms & MACH Architectures Series: Episode 5
Start: 2022-05-26T18:00:00Z
End: 2022-05-26T18:00:36.000Z
Location: BrightTALK
Rating: 0

Contentful helps digital teams assemble content and deliver experiences, faster. We offer an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale. Check out our channel to learn more!

Global Marketing and Localization: Quest to Inform

Throughout the Quest Webinar Series, we take you through the customer journey by exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base.

Tune in as we interview Contentful solution partners — digital leaders in the MACH space — on how they addressed business challenges with Contentful.

Our quest through the customer journey starts with global marketing and localization. Join us and leaders from Apply Digital, EPAM, Havas CX and Kin + Carta to learn how to: 

•        Scale consistent, contextual content across large audiences, multiple geographies, languages and channels
•        Dissolve content silos and streamline content authoring across global teams
•        Improve your content control access procedures, authoring and overall permissions among teams

Don't forget to check out our other episodes and additional resources on the Contentful channel!

Quest Series Episode 1: Global Marketing and Localization

Knowledge Base: Quest to Educate

Throughout the Quest Webinar Series, we take you through the customer journey by exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base.

Tune in as we interview Contentful solution partners — digital leaders in the MACH space — on how they addressed business challenges with Contentful. 

The third and final stop on our quest through the customer journey takes us to knowledge base. Join us and leaders from Appnovation, Phase2 and Vshift to learn how to:  

•        Build and maintain a streamlined knowledge base that enables consistency across channels 
•        Reuse content to maintain consistent, up-to-date answers across your organization
•        Provide self-serve options to customers that increase brand loyalty, advocacy and customer lifetime value

Don't forget to check out our other episodes and additional resources on the Contentful channel!

Quest Series Episode 3: Knowledge Base

Agile Ecommerce: Quest to Serve

Throughout the Quest Webinar Series, we take you through the customer journey by exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base.

Tune in as we interview Contentful solution partners — digital leaders in the MACH space — on how they addressed business challenges with Contentful. 

The second stop on our quest through the customer journey takes us to agile ecommerce. Join us and leaders from Avensia, Huge, Nascent and Reign to learn how to:  

•        Deliver consistent and immersive shopping experiences that build brand loyalty
•        Leverage strategies that increase innovation at speed and scale
•        Quickly build, test and launch differentiated, engaging ecommerce experiences that accelerate the customer’s path to purchasing

Don't forget to check out our other episodes and additional resources on the Contentful channel!

Quest Series Episode 2: Agile Ecommerce

Agile Ecommerce with Contentful & Avensia

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Johan Liljeros, Senior Commerce Advisor & GM North America at Avensia, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: 
• How composable commerce can help companies remain agile when keeping up with customer expectation, adjusting to new business models, or entering new markets 
• How headless technology/composable stack can be available to and help any company, not just tech savvy businesses
• The importance of creating content in a channel agnostic way so companies can be prepared for the future

Exploring Digital Platforms & MACH Architectures Series: Episode 7

Agile Ecommerce with Contentful & Nascent     At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.     During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges.     In this episode, join Mike Kretz, Engagement Manager & Developer at Nascent, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about:   • Examples of complex commerce experiences for many lines of business including healthcare, regionalized, translated, and adjusted for cultures  • How efficient collaboration around merchandising between technical and business team members is enabled with a content platform like Contentful  • Delivering consistent shopping experiences across channels such as web and mobile by leveraging one central source

Exploring Digital Platforms & MACH Architectures Series: Episode 6

Agile Ecommerce with Contentful & Reign 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Felipe Silberstein, Vice President of Strategy at Reign, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: 
•        How MACH architecture can help create a consistent, great buying experience for every customer no matter where they are while centrally managing content 
•        How high technical debt of existing legacy CMS tooling is slowing down development velocity 
•        How happy clients are with very optimized commerce operations across many countries and regions

Exploring Digital Platforms & MACH Architectures Series: Episode 5

Agile Ecommerce with Contentful & HUGE 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, join Holden Bale, Head of Commerce at HUGE, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: 
•        Understanding ecommerce in the role of all commerce – physical with digital
•        Importance of story-selling, content management, and what it means to sell online
•        The Experience Stack of the Future (XSF) with BigCommerce and Contentful

Exploring Digital Platforms & MACH Architectures Series: Episode 4

Knowledge Base with Contentful & Phase2 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Terry Stephenson, Managing Director, Commercial at Phase2 as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: 
•        How a centralized knowledge base can help rapidly growing companies deliver higher value content faster 
•        How using a headless, microservices oriented web architecture can provide flexibility for content, communication, and connectivity of different systems to scale quickly
•        The importance of investing in systems that allow companies to use knowledge bases to provide localized, integrated content to customers for a frictionless experience

Exploring Digital Platforms & MACH Architectures Series: Episode 10

Knowledge Base with Contentful & Appnovation 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Gavin Estey, Technical Director at Appnovation as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: 
•        How self-serve knowledge base fits into a bigger digital transformation 
•        How Contentful can support a move to scale and increase velocity to extract more value from content and get content live faster
•        The importance of “de-silofication” to get information in knowledge bases in a useful way for a better customer experience

Exploring Digital Platforms & MACH Architectures Series: Episode 9

Knowledge Base with Contentful & VShift 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Eric Feige, Manager Director, Strategy at VShift as he discusses how centralized knowledge management drives valuable CX, retention and advocacy. Specifically, learn more about: 
•        How knowledge bases help to accelerate value that is delivered to the marketplace
•        How digital platforms/MACH architecture can help make sure that knowledge is shared quickly, applied in the marketplace, and that value is brought to employees
•        The importance of a resiliency strategy above and beyond just digital transformation

Exploring Digital Platforms & MACH Architectures Series: Episode 8

Agile Ecommerce with Contentful & Avensia

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Johan Liljeros, Senior Commerce Advisor & GM North America at Avensia, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: 
• How composable commerce can help companies remain agile when keeping up with customer expectation, adjusting to new business models, or entering new markets 
• How headless technology/composable stack can be available to and help any company, not just tech savvy businesses
•	The importance of creating content in a channel agnostic way so companies can be prepared for the future

Agile Ecommerce with Contentful & Nascent 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Mike Kretz, Engagement Manager & Developer at Nascent, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about: 
• Examples of complex commerce experiences for many lines of business including healthcare, regionalized, translated, and adjusted for cultures
• How efficient collaboration around merchandising between technical and business team members is enabled with a content platform like Contentful
•	Delivering consistent shopping experiences across channels such as web and mobile by leveraging one central source

Global Marketing & Localization with Contentful & Havas CX 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Ben Switzer, Chief Technology Officer at Havas CX as he discusses how the customer journey starts with global marketing and localization. Specifically, learn more about: 
•        The importance of being agile and flexible to help organizations pivot to stay in sync with events and changes in the world
•        How composable solutions can bring in new capabilities, streamline work, and enable remote teams to build better digital experiences for an organization’s customers 
•        Using Contentful and a digital-first approach can allow an organization to reach new customers in new markets

Exploring Digital Platforms & MACH Architectures Series: Episode 3

Global Marketing & Localization with Contentful & EPAM 

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers. 

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges. 

In this episode, join Roberto Carrera, Senior Solutions Architect and Uday Lakkoju, Strategic Alliances and Partnerships Manager, from EPAM as they discuss how the customer journey starts with global marketing and localization. Specifically, learn more about: 
•        How to enable better customer experience and enhance customer interaction across different touch points, without lengthy development periods
•        How composable architectures can speed up the transformations of the business faster than the traditional monolith platforms
•        How Contentful can help organizations manage workflows effectively across global teams to encourage collaboration and speed to local markets

Exploring Digital Platforms & MACH Architectures Series: Episode 2

Digital Transformation

Marketing

Content Management

Customer Experience

Digital Experience

Content Delivery

Ecommerce

Agile

Content Authoring

Content Modeling

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Exploring Digital Platforms & MACH Architectures Series: Episode 5

Presented by

About this talk

More from this channel