Quest Series Episode 1: Global Marketing and Localization

Presented by

Gayan Pathirana - Apply Digital, Roberto Carrera - EPAM, Ben Switzer - Havas Canada, Steve Shaw - Kin + Carta Europe

About this talk

Global Marketing and Localization: Quest to Inform Throughout the Quest Webinar Series, we take you through the customer journey by exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Tune in as we interview Contentful solution partners — digital leaders in the MACH space — on how they addressed business challenges with Contentful. Our quest through the customer journey starts with global marketing and localization. Join us and leaders from Apply Digital, EPAM, Havas CX and Kin + Carta to learn how to: • Scale consistent, contextual content across large audiences, multiple geographies, languages and channels • Dissolve content silos and streamline content authoring across global teams • Improve your content control access procedures, authoring and overall permissions among teams Don't forget to check out our other episodes and additional resources on the Contentful channel!
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