Analytics to Optimize Your Customer Loyalty Program

Presented by

Razvan Nistor, Director of Data Science, Keyrus US; Ariel Pohoryles, Director and Head of Keyrus Toronto

About this talk

With eCommerce continuing to grow and consumer demands changing faster than ever, understanding your data is essential to optimizing sales and making the right decisions about promotional spend. In this video, we’ll cover how retailers can track ROI, better understand what incentivizes customers to buy premium brands, and discover how customer loyalty program data affects their bottom line. Through a demo of easy-to-use analytics tools, we’ll show you how to uncover new insights from your sales, marketing, and customer loyalty data. During this webinar you will learn: 1. How to use Machine Learning to identify opportunities for up-selling 2. How to get a sales lift of 3-5% with more effective promotional targeting 3. How to automate the full process from data prep to advance analytics predictions

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