How Trend Micro Accelerated Product Launch to Market with OKRs

Presented by

Michael Davis, Head of Strategic Services with and Adam Boyle, VP of Hybrid Cloud Security at Trend Micro

About this talk

Cybersecurity company, Trend Micro needed to roll out new objectives and key results framework to an entire business unit of roughly 500 people and due to the herculean challenge this brings, they sought a solution for continuous measurement and effective planning discipline of the change. In this session, discover how the business improved its OKR strategy and the company’s approach to change management within 29 days. - Increased the velocity of the team to generate more revenue and acquire more customers - Exceed revenue goals through the commitment of senior leadership teams - Created a higher performing team with a stronger company culture - Wasting less time, and faster growth for the business

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