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How to Improve Digital Video Workflow Efficiency using MainConcept SDKs

When it comes to codec technology, the demands of the media, entertainment and broadcasting industry have accelerated quickly throughout the global pandemic. MainConcept, a leader in digital video and audio codecs since 1993, helps professionals dramatically improve their workflow efficiency, sometimes as much as 30%!

This webinar is designed for technology providers who aim to deliver optimal audio visual quality and improved efficiency to their end users. Join us as we discuss:

--MainConcept's extensive product portfolio and recent updates to their software development kits (SDKs)
--Why MainConcept is committed to continuously working on well-established codecs, improving the industry's work-horses MPEG-2 and AVC/H.264
--How MainConcept HEVC SDK provides superior performance and up to 30% better efficiency when compared to other products used in the industry*
--How the ARM Desktop SDK enables seamless transition and facilitates platform changes without sacrificing performance

We will also have a Q&A session at the end of the live event.

*As demonstrated in the highly respected Moscow State University (MSU) Video Codecs Comparisons.
Recorded Jul 22 2021 52 mins
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Presented by
Nicolai Otto, Director Product Management, MainConcept & Sarah Cook, Director Product Marketing, MainConcept
Presentation preview: How to Improve Digital Video Workflow Efficiency using MainConcept SDKs
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    Nicolai Otto, MainConcept Director Product Management, and Sarah Cook, MainConcept Director Product Marketing
    The Cloudverse is in motion, and it gravitates towards ARM technology. In this webinar, we’ll discuss the benefits and maybe drawbacks of transitioning your Linux-based workflows from x86 to ARM processors. Also, we’ll be looking at what’s available in the ARMverse “below the clouds.” The entire MainConcept SDK portfolio—from AVC to VC-1—now supports use on ARM-based Linux platforms including Raspberry Pi and AWS Graviton instances. In this webinar, Nicolai Otto, Director Product Management, will discuss: the availability and new, exciting proposals enabled by ARM processors (Amazon Graviton); cost savings possible by well-optimized processing chains on ARM (cost comparison Intel/ARM-based on AWS); other deployments of ARM beyond mobile and Cloud (e.g., Raspberry Pi, NVIDIA Jetson); and future considerations for processing mix between x86 and ARM.
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    Dave Euson, Dalet; Chris Chinnock, 8K Association; MainConcept's Thomas Kramer & Geoff Gordon
    From local schools and colleges to professional sports leagues and the Olympics, watching sports is a pastime around the world. More people than ever are viewing the games across a variety of platforms, both fixed (TVs) and mobile (smartphones, PCs). Feeding content to a multitude of device types is never easy. Now factor in hundreds of hours of footage, both live and canned, with complex overlays and captioning, distributed to a global audience. In our next episode of Coffee & Codecs, we will discuss:

    --The past and present of sports broadcasting
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    Presenters:
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    Chris Chinnock, Executive Director, 8K Association
    Thomas Kramer, VP Strategy & Biz Dev, MainConcept
    Geoff Gordon, VP Marketing, MainConcept
  • M&E Tech Enabling Business in Turbulent Times (Coffee & Codecs) Recorded: Sep 16 2021 49 mins
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    It would probably be an understatement to say that the past 18 months have been turbulent across the globe—with everything from political unrest to the pandemic. This tumultuous time has spurred innovation as businesses look for new models to ensure their survival. In this inaugural edition of our new Coffee & Codecs series, our executives will be on hand to discuss:

    --The changes they've seen in media, entertainment and broadcasting
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    Our featured speakers for this webinar will be MainConcept’s Deacon Johnson, SVP of Technology Licensing & Strategy, and Nick Otto, Director Product Management. Geoff Gordon, VP Marketing will be our host.
  • xHE-AAC: Next-Generation Audio Advancements with Fraunhofer and MainConcept Recorded: Aug 18 2021 54 mins
    Jan Nordmann, Sr Director, Fraunhofer USA; MainConcept's Thomas Kramer, VP Strategy & Biz Dev and Geoff Gordon, VP Marketing
    Fraunhofer’s high-quality xHE-AAC audio encoder is now available as a FFmpeg Plugin from MainConcept. Fraunhofer IIS was the primary developer of the xHE-AAC audio codec and MainConcept is the leading provider of video and audio codecs, plugins and applications to the production, streaming and broadcast industries. In this webinar, experts from Fraunhofer and MainConcept will discuss how:

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    --Audio bandwidth is saved as a result of xHE-AAC’s encoding efficiency without sacrificing quality
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    We will also have a Q&A session at the end of the live event.

    Our featured speakers for this webinar will be Jan Nordmann, Sr Director, New Media, Fraunhofer USA Digital Media and Thomas Kramer, VP Strategy & Business Development, MainConcept, and it will be hosted by Geoff Gordon, VP Marketing, MainConcept.
  • How to Improve Digital Video Workflow Efficiency using MainConcept SDKs Recorded: Jul 22 2021 52 mins
    Nicolai Otto, Director Product Management, MainConcept & Sarah Cook, Director Product Marketing, MainConcept
    When it comes to codec technology, the demands of the media, entertainment and broadcasting industry have accelerated quickly throughout the global pandemic. MainConcept, a leader in digital video and audio codecs since 1993, helps professionals dramatically improve their workflow efficiency, sometimes as much as 30%!

    This webinar is designed for technology providers who aim to deliver optimal audio visual quality and improved efficiency to their end users. Join us as we discuss:

    --MainConcept's extensive product portfolio and recent updates to their software development kits (SDKs)
    --Why MainConcept is committed to continuously working on well-established codecs, improving the industry's work-horses MPEG-2 and AVC/H.264
    --How MainConcept HEVC SDK provides superior performance and up to 30% better efficiency when compared to other products used in the industry*
    --How the ARM Desktop SDK enables seamless transition and facilitates platform changes without sacrificing performance

    We will also have a Q&A session at the end of the live event.

    *As demonstrated in the highly respected Moscow State University (MSU) Video Codecs Comparisons.
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  • Title: How to Improve Digital Video Workflow Efficiency using MainConcept SDKs
  • Live at: Jul 22 2021 3:00 pm
  • Presented by: Nicolai Otto, Director Product Management, MainConcept & Sarah Cook, Director Product Marketing, MainConcept
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