Name: xHE-AAC: Next-Generation Audio Advancements with Fraunhofer and MainConcept
Start: 2021-08-18T16:00:00Z
End: 2021-08-18T16:00:53.000Z
Location: BrightTALK
Rating: 5

MainConcept is a leading provider of video and audio codecs, plugins, and applications to the production, streaming, and broadcast industries. For nearly 30 years, we have helped companies save time, reduce cost, minimize risk, and future proof their workflows. With dedicated support by some of the industry’s most brilliant engineers, MainConcept is here to help solve your biggest challenges at a moment’s notice.

Join Globo, InterDigital, MainConcept and V-Nova for an interactive case study.

With over 64 million Brazilian households accessing broadcast TV today, the market is amid the biggest system upgrade since 2007. SBTVD (Fórum do Sistema Brasileiro de TV Digital Terrestre), the Brazilian standards organization dedicated to guaranteed access to high quality image and sound, is evolving terrestrial transmission with the launch of TV 2.5 and TV 3.0.

Globo, the largest broadcaster in Brazil, has been leading the implementation through a series of highly visible trials. This webinar will delve into how Globo used last year’s FIFA World Cup as the testbed for both TV 2.5 and TV 3.0, broadcasting hundreds of hours of matches. Our host Lisa Collins is joined by Globo and their partners MainConcept, V-Nova, and InterDigital, a contributing partner of Advanced HDR by Technicolor solutions, who will share how the idea went from concept to reality in time for November 2022 kickoff, and what this means for other regions around the world.

How Brazil is Transitioning Broadcast TV and What it Means for Other Regions

2022 saw advancements in digital video technologies including 8K, codecs like VVC, and advanced audio via xHE-AAC and MPEG-H. Sports content from golf and bull riding to American football to the FIFA World Cup (and so much more) has continued to feed the hunger of sports fans while legalization of sports betting in the US continues to grow.  

Streaming video on demand (SVOD) platforms and free ad-supported streaming TV (FAST) are now engaging viewers at scale and opening even more avenues for revenue generation. In all of this, audiences increasingly want enhanced video and audio quality and curated experiences.

Join experts from MainConcept, the 8K Association and Endeavor Streaming as they discuss what they saw happen in 2022 and make new predictions for 2023. In this episode, we will explore: 
--What new trends in video technology will emerge in 2023
--How these trends will impact the future of sports and entertainment
--What lies ahead for the streaming world in 2023
--What business models will succeed in 2023 and which are on the way out

Presenters: Mike Fidler, Executive Director, 8K Association; Mike Chioditti, VP, Strategy & Business Development, Endeavor Streaming; Deacon Johnson, Sr. Vice President & Managing Director of MainConcept; and Geoff Gordon, VP Marketing

Hot Digital Video Trends for 2023, Coffee & Codecs, ep 4

Designed for broadcast and OTT streaming distribution, VVC is the successor codec to AVC and HEVC. VVC promises advancements in resolution and delivery to accommodate video use cases beyond the next decade, including 8K, VR, AR and even those that haven’t been imagined yet. MainConcept has recently showcased the benefits of VVC at industry events, and now you have the opportunity learn more in this webinar about the latest in video codec technology. During this session, MainConcept’s product experts will discuss how MainConcept is making VVC available as both an SDK and an FFmpeg plugin. You will learn: 

--What use cases are appropriate for VVC (both SDK and plugin) 
--How quickly VVC is expected to become widely used 
--What VVC does best 
--What the industry really wants and needs from VVC 
--How to participate in the MainConcept VVC beta program 

Join MainConcept’s Nicolai Otto, Director Product Management, and Frank Schönberger, Sr. Manager, Product Management live on November 10, 2022 at 9am PT or watch the webinar afterwards on demand.

VVC: The Latest in Video Codec Technology

What’s new at MainConcept? In this webinar, Frank Schönberger, Sr. Product Manager, provides an overview of updates made this year to the following MainConcept products: 

--WebASM 
--Live Encoder 
--GStreamer SDK 
--Plugin for DaVinci Resolve Studio 
--FFmpeg Plugins 

There will be live Q&A at the broadcast on August 18, 2022 at 9am PT. Register now to watch live or on demand after the event.

What’s New? MainConcept WebASM, Live Encoder, GStreamer SDK, and Plugins

The recent release of MainConcept® SDK 13.2 introduces new functionality which presents opportunities for organizations large and small that use professional video encoding and decoding technology. In this webinar, Nicolai Otto, Director Product Management, brings you an update on what is new and explains the importance of these new updates.

Updates include:
• HEVC/H.265 video encoding presets for ATSC 3.0 and DVB 4K
• Hardware decoding on supported GPUs to AVC and HEVC decoders 
• Delivery of xHE-AAC encapsulated in MP4/ISOBMFF

The webinar will be hosted by Sarah Cook, our Director of Product Marketing, and it will be followed by a live Q&A session.

What’s New at MainConcept? Product Update on SDK 13.2

The 2022 NAB Show is fast approaching and we couldn’t be more excited to get back to live events! Join host Sarah Cook, Director of Product Marketing at MainConcept, for a preview of what you will see from exhibitors at the show. On deck to present, we have: 

--David Thompson, CPO of Veset, to give us an introduction to the company and their enterprise Nimbus playout platform. Veset produces true cloud solutions for professional channel management, including the Nimbus playout platform. 
--Lénaïck Boivin, Sales Manager for BBright, to discuss BBright’s recent collaboration with MainConcept to expand the scope of its integrated playout and production servers. BBright is a specialist in advanced media and broadcast processing and technologies. 
--Thomas Kramer, VP Strategy & Biz Dev at MainConcept, to give you a preview of MainConcept’s demonstrations on 8K live in the cloud and real-life encoding examples for xHE-AAC, Sony XAVC, Panasonic AVC Ultra and Broadcast. 

We will finish up by sharing highlights of the 8K Associations’ booth at the new NAB Futures Park. You will not want to miss this sneak peek and the opportunity to ask questions and request meetings with these organizations! 

Presenters: 
David Thompson, Veset CPO
Lénaïck Boivin, BBright Sales Manager
Thomas Kramer, MainConcept VP Strategy & Biz Dev
Sarah Cook, MainConcept Director of Product Marketing

Pre-NAB Sneak Peeks from MainConcept, Veset, BBright & 8K Association

Browser-based delivery of video content continues to expand at a rapid pace but browsers themselves aren’t keeping pace. Case in point, HEVC/H.265, supported by the newest cameras but not native in browsers. WebAssembly (a.k.a., Wasm) to the rescue!

Join us on February 24 as MainConcept’s Frank Schönberger and Sarah Cook delve into Wasm including:

--What Wasm is and its origin 
--How Wasm enables the development of secure web applications with video decoding capabilities⏤without depending on 3rd-party browser plug-ins 
--How Wasm can be used to create JavaScript (JS) based, self-contained apps running in Google Chrome, Mozilla Firefox, Microsoft Edge and Apple Safari  
--How Wasm improves load time and execution performance of translated code within web browsers 
--What markets and use cases are appropriate for Wasm 
 
In addition, Frank will provide insight into how the MainConcept WebASM HEVC Decoder SDK checks all the boxes and more, including: 

--The current feature set of the MainConcept WebASM HEVC Decoder SDK 
--The new Sample Player for rendering pictures to the browser designed to make your product evaluation simple and painless 
--Our recent performance optimizations for SIMD instruction sets to speed up decoding

Secure and Flexible Video Decoding with MainConcept WebAssembly HEVC SDK

The digital video world is evolving at a rapid pace, and 2022 is likely to be a landmark year as we see the 8K ecosystem and new codec technology, especially VVC, boldly emerge as HEVC and AVC continue to skyrocket. There is no doubt that OTT streaming is here to stay, and with the Beijing Olympics looming large and Hollywood back in full production mode, 2022 should be a banner year for Media, Entertainment & Broadcast.   

Geoff Gordon, our VP Marketing, hosts speakers from MainConcept, IMG Arena and Endeavor Streaming as they share highlights from 2021 and bold predictions for 2022. We will explore:   

--What trends in video technology are around the corner 
--How these trends will impact future sports and entertainment events 
--What MainConcept is planning for super-high-resolution video in 2022
--Why we think 8K will go mainstream in 2022

Hot Digital Video Trends for 2022 , Coffee & Codecs, ep 3

The Cloudverse is in motion, and it gravitates towards ARM technology. In this webinar, we’ll discuss the benefits and maybe drawbacks of transitioning your Linux-based workflows from x86 to ARM processors. Also, we’ll be looking at what’s available in the ARMverse “below the clouds.” The entire MainConcept SDK portfolio—from AVC to VC-1—now supports use on ARM-based Linux platforms including Raspberry Pi and AWS Graviton instances. In this webinar, Nicolai Otto, Director Product Management, will discuss:  the availability and new, exciting proposals enabled by ARM processors (Amazon Graviton); cost savings possible by well-optimized processing chains on ARM (cost comparison Intel/ARM-based on AWS); other deployments of ARM beyond mobile and Cloud (e.g., Raspberry Pi, NVIDIA Jetson); and future considerations for processing mix between x86 and ARM.

Video Workflow Cloudverse: Why ARM in the Cloud is the Future of Content

From local schools and colleges to professional sports leagues and the Olympics, watching sports is a pastime around the world. More people than ever are viewing the games across a variety of platforms, both fixed (TVs) and mobile (smartphones, PCs). Feeding content to a multitude of device types is never easy. Now factor in hundreds of hours of footage, both live and canned, with complex overlays and captioning, distributed to a global audience. In our next episode of Coffee & Codecs, we will discuss: 

--The past and present of sports broadcasting 
--A sharp focus on sports from HD to 4K to 8K viewing 
--Predictions for technology trends and how they will affect sports viewing 

Presenters:
Dave Euson, Presales and Technical Account Manager, Dalet
Chris Chinnock, Executive Director, 8K Association
Thomas Kramer, VP Strategy & Biz Dev, MainConcept
Geoff Gordon, VP Marketing, MainConcept

Technology That Brings Sporting Events to Fans, Coffee & Codecs, ep 2

It would probably be an understatement to say that the past 18 months have been turbulent across the globe—with everything from political unrest to the pandemic. This tumultuous time has spurred innovation as businesses look for new models to ensure their survival. In this inaugural edition of our new Coffee & Codecs series, our executives will be on hand to discuss: 

--The changes they've seen in media, entertainment and broadcasting  
--How creation and distribution of entertainment is evolving 
--What technology providers have done and can do to support new business models 
--Their predictions for business and technology trends as we reach “a new normal”  
 
Our featured speakers for this webinar will be MainConcept’s Deacon Johnson, SVP of Technology Licensing & Strategy, and Nick Otto, Director Product Management. Geoff Gordon, VP Marketing will be our host.

M&E Tech Enabling Business in Turbulent Times (Coffee & Codecs)

When it comes to codec technology, the demands of the media, entertainment and broadcasting industry have accelerated quickly throughout the global pandemic. MainConcept, a leader in digital video and audio codecs since 1993, helps professionals dramatically improve their workflow efficiency, sometimes as much as 30%! 

This webinar is designed for technology providers who aim to deliver optimal audio visual quality and improved efficiency to their end users. Join us as we discuss: 

--MainConcept's extensive product portfolio and recent updates to their software development kits (SDKs) 
--Why MainConcept is committed to continuously working on well-established codecs, improving the industry's work-horses MPEG-2 and AVC/H.264
--How MainConcept HEVC SDK provides superior performance and up to 30% better efficiency when compared to other products used in the industry* 
--How the ARM Desktop SDK enables seamless transition and facilitates platform changes without sacrificing performance

We will also have a Q&A session at the end of the live event. 

*As demonstrated in the highly respected Moscow State University (MSU) Video Codecs Comparisons.

How to Improve Digital Video Workflow Efficiency using MainConcept SDKs

Fraunhofer’s high-quality xHE-AAC audio encoder is now available as a FFmpeg Plugin from MainConcept. Fraunhofer IIS was the primary developer of the xHE-AAC audio codec and MainConcept is the leading provider of video and audio codecs, plugins and applications to the production, streaming and broadcast industries. In this webinar, experts from Fraunhofer and MainConcept will discuss how:

--Loudness and dynamic range metadata in xHE-AAC can help you provide the best possible listening experience on any device and in any environment
--xHE-AAC empowers service providers and audio professionals worldwide that rely on FFmpeg-based ingest and encoding frameworks
--Audio bandwidth is saved as a result of xHE-AAC’s encoding efficiency without sacrificing quality
--To maximize audio encoding efficiency from 12 kbit/s to 500 kbit/s and above for optimized stereo services

We will also have a Q&A session at the end of the live event.
 
Our featured speakers for this webinar will be Jan Nordmann, Sr Director, New Media, Fraunhofer USA Digital Media and Thomas Kramer, VP Strategy & Business Development, MainConcept, and it will be hosted by Geoff Gordon, VP Marketing, MainConcept.

xHE-AAC: Next-Generation Audio Advancements with Fraunhofer and MainConcept

encoder

decoder

codec

audio

Video Conferencing

Fraunhofer

Streaming

broadcasting

xHE-AAC

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xHE-AAC: Next-Generation Audio Advancements with Fraunhofer and MainConcept

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