When the coronavirus crisis hit, investors all had one top-line piece of advice for their portfolios: cut costs and increase your runway. Startups listened — furloughing staff, slashing marketing budgets and reducing operational costs. But as lockdowns and restrictions around Europe remain in place for the foreseeable future, how should startups be controlling costs on an ongoing basis?
We've gathered a panel of experts to discuss what steps startups and scaleups should be taking, what numbers they should be keeping an eye on and what timeframes companies should be working to.
Amy Lewin, Editor, Sifted
Sonali De Rycker, Partner, Accel
Caroline Tulloch, CFO, Taster
Darren Upson, VP SMB, Soldo