Name: Risk vs. Reward: Maximizing Customer Value While Protecting Your Business
Start: 2021-08-25T18:25:00Z
End: 2021-08-25T18:25:44.000Z
Location: BrightTALK
Rating: 0

Forter optimizes genuine customer experience and lifetime value by solving the root causes of eCommerce fraud and abuse. We provide precise decisions about every customer interaction, informed by billions of data points and delivered instantly by our machine learning platform.

Due to Covid, times have changed as far as how retailers approach online fraud prevention. There have been many challenges to overcome and lessons to learn. Roberta Gamble, Partner and Vice President at Frost & Sullivan, and Jesse Carstens, Global Director OMNI Application Technology & eComm Operations at Deckers Brands, recently co-hosted a webinar on a timely topic: managing online fraud prevention in the retail space. 

Watch the webinar now to learn:

• How companies can address changing customer trends
• The importance of addressing new "sales triggers" and mitigate a changing fraud landscape
• Tips on how retailers can plan for 2021 and beyond

How Fraud Management Has Helped Deckers Improve Efficiency and Win New Customers

What does risk versus reward mean in a retail landscape that has potentially changed forever? Forter CEO, Michael Reitblat, joins Kevin Moss, Former CRO & Senior Advisor for Fraud and Payments to discuss how to protect your business while also maximizing your customer value. In this webinar, you will learn:

•How businesses can optimize approval and authorization rates across the payments flow to generate revenue uplift
•Challenges around new user missed opportunities
•How much revenue is at stake from false declines and friction in the purchasing process
•How Trusted Authorization can enable your business to optimize your approval and authorization rates across the payments flow.

Risk vs. Reward: Maximizing Customer Value While Protecting Your Business

451 Research recently published a research report examining the need for customer-centric fraud management. In this webinar, Jordan McKee, Research Director at 451 Research, shares his findings from this research in which he reveals how leading merchants are balancing risk management and revenue optimization. In this webinar we cover:

• Key challenges merchants face when developing and implementing customer-centric fraud prevention strategies
• How top-performing e-commerce companies are reimagining their approach to risk management
• The business outcomes that can be achieved by implementing a customer-centric approach

Risk vs. Revenue: Why Customer-Centric Fraud Management is Essential for Growth

Ecommerce leaders are realizing that the fastest-growing fraud methodologies have nothing to do with stolen credit cards and chargebacks. Policy abuse has become a profitable target for fraudsters, and they are outmaneuvering fraud detection systems, costing retailers hundreds of millions in lost revenue and operational costs.

Kris Zanuldin, VP of Product Strategy, Forter explains how shoppers exploit weaknesses across the customer journey to profit from:

•Promotions, including coupons, referral incentives, and loyalty programs
•Returns policies, such as declaring items “not received”, damaged, or returning the wrong item
•Reseller/reshipper opportunities

No wonder Gartner’s July 2021 online fraud detection (OFD) market report states that “by 2023, addressing policy abuse will become an essential requirement in 50% of RFPs for OFD in digital commerce, up from less than 10% today.”

Watch this webinar to learn where your company is leaking revenue and how to protect against it without harming the shopping experience for good customers.

Policy Abuse: The New Frontier of Ecommerce Fraud and Revenue Leakage

Cyber Security

Security

Risk Management

Cyber Threats

Customer Experience

Fraud Management

Fraud Protection

Fraud Prevention

Authorization

Customer Data

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Risk vs. Reward: Maximizing Customer Value While Protecting Your Business

Presented by

About this talk

More from this channel