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AI in Action: Tapestry Inc.’s Journey to Enhanced Customer Experiences with Digitate

Presented by

Pranav Davuluri, Director of E-Com Ops and SRE, Tapestry Inc. | Asif Iqbal, Client Director | VS Joshi, Head of Product Marketing, Digitate

About this talk

Tapestry, Inc., a well-known premium fashion brand, has been on a journey to transform their IT landscape. A key focus of this transformation is to ensure seamless operations on their E-Commerce Channel for a successful shopping experience for their end-customers. The business process flows through multiple integrated systems which rely on a complex IT landscape with multiple SaaS-based apps and ERP systems. Tapestry partnered with Digitate to enhance its digital operations using ignio™, a SaaS-based AIOps and Observability platform. By harnessing ignio’s AI-driven Event Management and Closed-Loop Automation, Tapestry ensures a seamless e-commerce experience—especially during peak holiday seasons. ignio helps rapidly detect and resolve issues such as pricing mismatches, promotional discrepancies, and data reconciliation challenges. Its self-healing capabilities maintain data integrity, drive operational resilience, improve MTTR and deliver superior customer experiences. Join us for an engaging fire-side chat with Pranav Davuluri, Director of E-Commerce Operations and SRE at Tapestry, as he shares firsthand insights on: • Real-world strategies from Tapestry on using AI-led automation to resolve E-Commerce issues and enhance customer experience • How to identify and scale high-impact automation opportunities across complex IT environments • Building a resilient and self-healing operations roadmap that boosts efficiency and ensures peak performance during critical retail moments
Digitate Channel

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